Documenting The Illustrative Design ProcessCreated by Von. R. Glitschka

Self Promotion: Concept Card Illustration

09.21.07 | Tutorials



I am always looking for unique ways to market my services. As an illustrator you can’t wait until your work flow slows down to start promoting yourself you need to do it when you don’t think you need to do it.

I’ve been wanting to create what I call ‘Concept Cards’ for a while now. In essence they are like a business card in that they are the same size but as you’ll see they serve a broader purpose then merely relaying contact information.


This tutorial will take you through my creative process from thumbnail sketches to the final printed concept cards.

(Tutorial Includes Notes in both ‘English’ and ‘Español’.)

Keywords: Promotion, Concept, Card, Log, Puns

File Size: 8.3 MB

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Comment (5)

  1. penpressure wrote: September 21, 2007 at 7:13 pm

    I enjoyed this project because its a fun and creative, AND extremley marketable, it could be described as a Business Card 2.0, kinda like web 2.0.

    As mentioned in part 16/17, regarding the colour wheel, and colour patterns used, when making a colour wheel do you just find the colours that look good together or is there and actual step of colour “values” between each colour?

    Overall great and informative as always!

    ~Pen

  2. admin wrote: September 21, 2007 at 7:51 pm

    Color wheel? I assume you mean the gradient in the shape of the circle? I just blended from one color to another but yes you can do multiple colors or a rainbow if you wanted. It’s not really steps all though you could do that too if you did a shape blend between one colored shape and another and then changed the amount of steps but isn’t how I built this I just used gradients and then adjusted the transparency and blend modes like setting them to “Multiply” so it meshed with the under lying color better.

    Von

  3. boludo wrote: September 27, 2007 at 11:31 pm

    Hi, thanks!

    (BTW, loved your comment about the new ps logo!)

  4. Juampablo wrote: April 4, 2008 at 10:24 am

    It’s been a while since I last visit your site, and again I do not have much but to thank you, Sir. I do not highliight only your art but your generosity also. Thank you again and congratulations.

    Juampablo.

  5. Create Advertising wrote: April 19, 2009 at 12:14 pm

    [...] – 120 Self Promotion Ideas IllustrationClass.com – Self Promotion: Concept Card Computer Arts – Expose Yourself [...]

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